In Case of Emergency: Ice your Cell Phone
For many people, their cell phones are their life line. It’s even truer in an emergency situation. What would happen if you were unconscious or unable to tell the EMT who to call if God forbid you were in an accident.
Well after most notably 9/11 and other incidents, a British EMT Bob Brotchie developed the ICE initiative. Cell users would be encouraged to put ICE and acronym for “in case of emergency,” before the people in the phone address book. Ex. “ICE – Mom or “ICE-Kelly.”
This simple idea may save valuable time In case of a disaster or emergency. Currently Paramedics and other emergency personnel must look through wallets, etc. for clues. Many people put their spouse in their phone book by name, making it difficult to identify the entry they need to call. They are left guessing if you have any allergies or who to call.
Bottom line, Input an ICE entry. Hopefully it will never have to be used. But if it does, those precious minutes could make a difference.


I am horrified everyday I walk through a Starbucks or Panera’s and see a laptop unattended. Sure you will be back in just a minute. Just going to the bathroom. Going to refill that cup of coffee. That is when many laptops are stolen. 